Organizational purpose answers the existential 'Why?' behind an organization's existence, focusing on the desired impact on the world.

It's about identifying what's missing globally and striving to fill that void. This purpose is not about the organization's daily activities or stakeholders but the end state they aim to achieve.

Purpose operates at various levels within an organization, from its overarching and singular organizational purpose to specific project purposes and the purpose of individual actions. This creates a multi-layered strategy directed by a central purpose, guiding the organization's overall trajectory.

Achieving a significant purpose often surpasses the capabilities of any single entity. It calls for collaborative efforts over competition, with shared progress benefiting all, even those within the same industry traditionally seen as rivals.

Purpose and profit are complementary; a purpose-driven approach can inspire passion within an organization, with profit naturally following as a byproduct.

For for-profit companies, focusing on purpose rather than profit alone ignites a more profound sense of drive and innovation.

Alignment between the organization's purpose and individual purposes is crucial. Leaders must help team members see how their roles contribute to the wider goals, answering the "3 Whys" to ensure everyone is engaged and moving forward collectively:

1. Why does my organization exist?

2. Why do I work here?

3. Why am I doing what I'm doing at this moment?

Leaders play a vital role in instilling and reinforcing the organizational purpose among their team members. Effective leaders guide their team towards aligning their personal purposes with organizational purpose, enhancing passion, inspiration, and drive. 

Motivation is the personal responsibility of each employee. Leaders should encourage an environment where all employees are self-motivated rather than depending on external incentives.